Barber Shop The Product/Market Matrix - 490 Words

8. There are a couple of competitors in the local market. There are two salons that serve the local community, and these focus on the female market. There is also a basic barbershop that is affiliated with a national chain of low-end haircutters. The different customer segments are children, women and adult men. The product/markets matrix outlines how these different customer segments are served by the different companies in the market already. Children Women 18+ Men 18+ Basic Cut Chain Barbershop Chain Two Salons Chain Barber Shop Styling None Two Salons None Products None Two Salons Barbershop What this matrix shows is that there is a gap in the competition in this geographic area. The women of the area are served by two salons, and these salons provide all the services that women are looking for in hair service. Children and undiscerning customers also have the option of the chain haircutter. However, there is little in the market for the barbershop. The men of the area, and their sons, have little choice but to utilize the chain haircutter right now, but the barbershop would be able to enter that market and compete against the chain shop, with superior haircutting ability and superior customer service, in addition to having a competitive price. 9. The main target segment consists of men from the military base. My military experience means that not only can I relate to their haircutting needs but I can also relate to their customer service needs.Show MoreRelatedStrategic Management Ikea Case Study6700 Words   |  27 PagesStrategic Management IKEA Case Study Table of Contents Introduction Page 3 IKEA Strategy Description: Porter’s Generic Strategy Options Page 4 IKEA Strategy Description: Ansoff Matrix Page 7 IKEA Strategy Evaluation: Suitability Page 9 IKEA Strategy Evaluation: Porter’s 5 Forces Page 9 IKEA Strategy Evaluation: Capabilities Page 11 IKEA Strategy Evaluation: SWOT-Analysis Page 12 Stakeholder Expectations: Page 14 Conclusion: Page 15 References:Read MoreA Proposal for a New Market Strategy for the Thomas Burberry London Perfume Range6982 Words   |  28 PagesA proposal for a new market strategy for the Thomas Burberry London perfume range 1.0 Introduction The organisation I have decided to propose a new marketing strategy for is Thomas Burberry. This organisation is a distinctive luxury brand with international recognition and broad appeal. They design, source, manufacture and distribute high-quality apparel and accessories. Burberry was founded in Basingstoke, England in 1856; they have a unique heritage associated with Great Britain and positionRead MoreDtac Business Analysis38421 Words   |  154 Pages(850418) (831102) Tobias Eltebrandt The battle of DTAC in Thailand’s mobile phone operator market How can DTAC gain higher market share by focusing on customers in Bangkok? The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Researchers apply ‘Business Strategy theory and MarketingRead MoreDtac B usiness Analysis38437 Words   |  154 Pages(850418) (831102) Tobias Eltebrandt The battle of DTAC in Thailand’s mobile phone operator market How can DTAC gain higher market share by focusing on customers in Bangkok? The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Researchers apply ‘Business Strategy theory and MarketingRead MoreBusiness Plan7059 Words   |  29 PagesBranding_____________________________________________ Pg. 19 Position in Region______________________________________ Pg. 19 Marketing Description ___________________________________ Pg. 20 Target Customer_______________________________________ Pg. 20 Market Readiness______________________________________ Pg. 22 Competition___________________________________________ Pg. 22 Operations_________________________________________________ Pg. 25 Warehouse Operations__________________________________ PgRead MoreLabor Contractualization3560 Words   |  15 Pagesthe alarm on the steady growth of both unemployment and underemployment. The concrete situation of millions of sales ladies in our department stores and giant malls, some factory workers, house helpers, carpenters, gasoline boys, workers in the barber shops and parlors, whose jobs are â€Å"permanently temporary,† simply because they are contractuals. They have no stable jobs, no SSS, no medical insurance, no security of tenure—not to mention the 6 million Overseas Filipino Workers who are employed onRead MoreA Case Study of Marriott International9298 Words   |  38 Pagesgrowth and success. It aims to increase revenues by 9% every year, to increase profits by 5% annually, to gain brand loyalty from their international customers, and lastly, to increase their market share in the lodging industry by 3% within 3 years. Marriott International is ranked as number one in market capitalization and revenues in the lodging industry. In fact, it has been ranked by Fortune as among the â€Å"100 Best Companies to Work For.† It has a total of six business segments in its portfolioRead MoreBrand Building Blocks96400 Words   |  386 Pagesmotivation to build brands. The second reason, the proliferation of competitors, reduces the positioning options available and makes implementation less effective. The third and fourth reasons, the fragmentation in media and markets and the involvement of multiple brands and products, describe the context of building brands today, a context that involves a growing level of complexity. The remaining reasons reflect internal pressures that inhibit brand building. The fifth reason, the temptation toRead MoreExercises for Microeconomics17876 Words   |  72 Pagessupply Change in quantity supplied Complements Substitutes Demand curve Supply curve Economic efficiency Equilibrium Equilibrium price Equilibrium quantity Excess demand Excess supply Income effect Substitution effect Inferior good Normal good Market Market equilibrium Price ceiling Price floor Buyer’s surplus Seller’s surplus Total surplus Socially optimal quantity Price elasticity of demand Price elasticity of supply Elastic Inelastic Unit elastic Perfectly elastic demand Perfectly inelastic demandRead MoreGlobalization and It Effects on Cultural Integration: the Case of the Czech Republic.27217 Words   |  109 Pagesto world society; from identity to difference; from ‘stratified’ differentiation to ‘functional’† Luhmann (1982:133, 229). Armand refers globalization as â€Å"one of those tricky words, one of those instrumental notions that, under the effects of market logics and without citizens being aware of it have been naturalized to the point of becoming indispensable for establishing communication between people of different cultures† Armand (2000:97). For Armand, globalization has a dominant role in organizing